Offline, I operate in the trenches of digital commerce—somewhere between strategy, analytics, and execution. My days are usually defined by metrics, efficiency, and increasingly, figuring out which parts of my workflow to automate next.

My 'why' for joining this specific hub is a growing tension I feel in my professional life. I see the immense, undeniably seductive power of AI to streamline business. But I fear that in our rush for optimization, we are rapidly automating away the serendipity and genuine connection that used to define good trade.

I’m here because I don’t want to just build highly efficient, automated systems; I want to build businesses that retain their soul.

My question to the tribe is this: How do we use these incredible tools to enhance human relationships between a business and its community, rather than just replacing them with synthetic interactions?

Looking forward to navigating this balance with you all.